Up to 22 languages, every frame on brand.

The brief

A global consumer-electronics brand runs its own in-house localization department, and that department needed a production partner it could hand high-visibility promotional work to: social media assets, testimonials, product explainers. The brief was never one campaign. It was a standing flow of them, across the brand's product lines.

The constraint that shaped everything was brand compliance. Fonts, logos, subtitle and display preferences — defined per content type and per locale, and expected to hold while the volume scaled.

Up to 22 languages

Japanese, Korean, Thai, Greek, Russian and Turkish, alongside a range of other European and Latin American languages.

What made it difficult

Working as an extension of the team

JBI operated as an extension of the client's localization department rather than as an outside vendor, taking on end-to-end video localization and motion graphics support. The brand's guidelines lived on our side of the handover, so they did not have to be re-explained on every job.

Source files that were sometimes there and sometimes not

Where the original After Effects projects were available, our editors worked directly in them. Where they were not, editors recreated the text layers and animations from scratch, using the texted and textless source material together. Rebuilt or inherited, every project came out fully localizable — which is what makes the next update an edit instead of a re-production. Final deliverables ship as ready-to-use .mov and .mp4 files, and the localized After Effects projects stay with the work.

Reviewing many copies of the same video

Each asset exists in several aspect ratios, so a review comment first has to say which copy it belongs to. We ran the cycle in Frame.io: reviewers comment in context, directly within the frame and on the specific asset, so a note on one cut never lands on another. Semi-automated notifications carried comments between reviewers and editors, and side-by-side comparison of revisions confirmed that each requested fix had actually been made, with versioning intact.

The result

Sustained high-volume localization of promotional and high-visibility assets across the brand's product lines. Because the localized source files are kept, a copy change or a new market is an edit rather than a rebuild. And across every content type and every target market, the brand guidelines held — logos, fonts, subtitle preferences, display requirements — without exception.